Human-First AI Strategy
AI should amplify the intuition and judgment your best salespeople already have—not attempt to replicate or replace it. We design every workflow with the human at the centre.
Our Philosophy
Practical AI.
Durable Execution.
We believe AI is a force multiplier—not a replacement for the human judgment that closes deals, builds trust, and drives growth. Every engagement is built around that principle.
Sleeves-Up Consulting
We work directly inside your systems to build durable operational infrastructure—not advisory memos that gather dust in shared drives. You get a partner, not a vendor.
Speed to Value
Every engagement is structured to produce tangible ROI within 90 days. We scope for quick wins first, then layer in more complex infrastructure as trust and momentum builds.
Measurement Over Narrative
We define success metrics at the start of every engagement and track them relentlessly. If something isn't moving the number, we change the approach—not the goal post.
The Name
Why "Corduroy?"
Corduroy is a ridged, durable fabric—structured, resilient, and built from repeating interlocking lines. It's the opposite of flashy.
That's the kind of infrastructure we build: systematic, load-bearing, and designed to outlast the consultants who installed it.
Revenue systems shouldn't require constant tending. Done right, they compound—and corduroy is the metaphor we live by.